{"id":1160,"date":"2021-08-25T08:30:56","date_gmt":"2021-08-24T23:30:56","guid":{"rendered":"https:\/\/local-mieruca.com\/blog\/?p=1160"},"modified":"2025-01-11T05:06:30","modified_gmt":"2025-01-10T20:06:30","slug":"real-store-conference-apparel-dx","status":"publish","type":"post","link":"https:\/\/local-mieruca.com\/blog\/real-store-conference-apparel-dx\/","title":{"rendered":"\u30a2\u30d1\u30ec\u30eb\u306b\u304a\u3051\u308b\u3001\u3053\u308c\u304b\u3089\u306e\u9867\u5ba2\u4f53\u9a13\u3068\u30c7\u30b8\u30bf\u30eb\u6d3b\u7528\uff08DX\uff09\uff5c\u30ea\u30a2\u30eb\u30b9\u30c8\u30a2\u30ab\u30f3\u30d5\u30a1\u30ec\u30f3\u30b9"},"content":{"rendered":"\"\u30ed\u30fc\u30ab\u30eb\u30ab\u30f3\u30d5\u30a1\u30ec\u30f3\u30b91\"\n

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\u85e4\u539f\u3055\u3093\u306f\u3001DECAX\uff08Discover\u8cfc\u8cb7\u30fbEngage\u95a2\u4fc2\u30fbCheck\u78ba\u8a8d\u30fbAction\u8cfc\u8cb7\u30fbExpert\/Ence\u4f53\u9a13\u3068\u5171\u6709\uff09\u3068\u3044\u3046\u6d88\u8cbb\u884c\u52d5\u30e2\u30c7\u30eb\u3092\u3088\u304f\u6d3b\u7528\u3055\u308c\u3066\u3044\u308b\u305d\u3046\u3067\u3059\u3002\u3057\u304b\u3057\u3001\u3053\u308c\u304b\u3089\u306f\u9867\u5ba2\u3054\u3068\u306e<\/span>\u30e9\u30a4\u30d5\u30b9\u30bf\u30a4\u30eb\u3084\u4fa1\u5024\u89b3<\/b>\uff08\u4e0a\u56f3\u306e\u4e00\u756a\u5de6\u90e8\u5206\uff09\u306a\u3069\u3001\u3088\u308a\u8e0f\u307f\u8fbc\u3093\u3060\u30c7\u30fc\u30bf\uff08\uff1d\u30bc\u30ed\u30d1\u30fc\u30c6\u30a3\u30c7\u30fc\u30bf\uff09\u304c\u5fc5\u8981\u3067\u3001\u305d\u308c\u306b\u5fdc\u3058\u305f\u63d0\u6848\u3092\u3057\u3066\u3044\u304b\u306a\u3044\u3068\u3044\u3051\u306a\u3044\u3068\u8a00\u3044\u307e\u3059\u3002<\/span><\/p>\n\"\u30bc\u30ed\u30d1\u30fc\u30c6\u30a3\u30fc\u30c7\u30fc\u30bf\"\n

\u305d\u308c\u306b\u5bfe\u3057\u3001\u6e21\u9089\u3055\u3093\u3082\u6d41\u884c\u308a\u8a00\u8449\u306b\u306a\u308a\u3064\u3064\u3042\u308b\u300c\u30bc\u30ed\u30d1\u30fc\u30c6\u30a3\u30c7\u30fc\u30bf\u300d\u3068\u3044\u3046\u8a00\u8449\u3060\u3051\u306e\u5148\u884c\u306b\u8b66\u9418\u3092\u9cf4\u3089\u3057\u306a\u304c\u3089\u3082\u3001\u9867\u5ba2\u3068\u306e\u95a2\u308f\u308a\u306e\u4e00\u9023\u306e\u6d41\u308c\u3092\u7d99\u7d9a\u7684\u306b\u6349\u3048\u308b\u305f\u3081\u306e\u30c7\u30fc\u30bf\u6d3b\u7528\u304c\u809d\u3067\u3042\u308b\u3068\u304a\u3063\u3057\u3083\u3089\u308c\u307e\u3059\u3002<\/span><\/p>\n

\u7d9a\u3051\u3066\u3001\u85e4\u539f\u3055\u3093\u306f\u9867\u5ba2\u7406\u89e3\u306b\u5fc5\u8981\u306a\u30c7\u30fc\u30bf\u3092CDP\/DMP\u3092\u7d61\u3081\u3066\u6982\u5ff5\u3068\u3057\u3066\u56f3\u793a\u3055\u308c\u307e\u3057\u305f\u3002\u591a\u304f\u306e\u4f01\u696d\u3067\u30c4\u30fc\u30eb\u3084\u30b7\u30b9\u30c6\u30e0\u304c\u91cd\u8907\u3057\u305f\u308a\u3001\u30c7\u30fc\u30bf\u6574\u7406\u304c\u3067\u304d\u3066\u3044\u306a\u3044\u30b1\u30fc\u30b9\u304c\u805e\u304b\u308c\u308b\u305d\u3046\u3067\u3059\u3002\u6e21\u9089\u3055\u3093\u3082\u201d\u3068\u3063\u6563\u3089\u304b\u308b\u201d\u4f01\u696d\u3055\u3093\u304c\u591a\u3044\u306e\u306f\u3001\u90e8\u9580\u6700\u9069\u304c\u9032\u3093\u3067\u3057\u307e\u3063\u305f\u7d50\u679c\u3001\u305d\u306e\u5148\u306b\u3044\u308b\u304a\u5ba2\u69d8\u306e\u300c\u9867\u5ba2\u4f53\u9a13\u300d\u3068\u3044\u3046\u4e00\u672c\u7b4b\u304c\u901a\u3089\u306a\u304f\u306a\u3063\u3066\u3057\u307e\u3046\u3053\u3068\u304c\u591a\u3044\u306e\u3067\u306f\u306a\u3044\u304b\u3068\u306e\u3053\u3068\u3002<\/span><\/p>\n

\u6d3b\u7528\u3067\u304d\u308b\u30c7\u30fc\u30bf\u306e\u4f4d\u7f6e\u3065\u3051<\/b><\/h2>\n\"\u6d3b\u7528\u30c7\u30fc\u30bf\u4f4d\u7f6e\u3065\u3051\"\n

\u9867\u5ba2\u306b\u7e8f\u308f\u308b\u30c7\u30fc\u30bf\u306b\u3064\u3044\u3066\u306f\u3001Cookie\uff083rd\u30d1\u30fc\u30c6\u30a3\u30af\u30c3\u30ad\u30fc\u3001\u500b\u4eba\u300e\u95a2\u9023\u300f\u60c5\u5831\u306b\u8a72\u5f53\uff09\u306e\u53d6\u308a\u6271\u3044\u304c\u500b\u4eba\u60c5\u5831\u4fdd\u8b77\u306e\u89b3\u70b9\u304b\u3089\u3082\u6ce8\u76ee\u3055\u308c\u3066\u3044\u307e\u3059\u3002Cookie\u554f\u984c\u3068\u500b\u4eba\u60c5\u5831\u4fdd\u8b77\u6cd5\u5bfe\u5fdc\u3092\u3054\u3063\u3061\u3083\u306b\u3057\u3066\u3044\u308b\u30b1\u30fc\u30b9\u304c\u591a\u3044\u3068\u3044\u3046\u3053\u3068\u3082\u6307\u6458\u3057\u3064\u3064\u3001\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u306b\u6d3b\u7528\u3055\u308c\u308b\u30c7\u30fc\u30bf\u306e\u7a2e\u985e\u306b\u3064\u3044\u3066\u3001\u6e21\u9089\u3055\u3093\u306b\u7c21\u5358\u306b\u89e3\u8aac\u3057\u3066\u3082\u3089\u3044\u307e\u3057\u305f\u3002<\/span><\/p>\n

\u30fb\u30b5\u30fc\u30c9\u30d1\u30fc\u30c6\u30a3\u30c7\u30fc\u30bf\uff083rd Party Data\uff09\u306f\u3001<\/span><\/p>\n

\u30c7\u30fc\u30bf\u30d7\u30ed\u30d1\u30a4\u30c0\u3068\u306a\u308b\u7b2c\u4e09\u8005\u306b\u3088\u3063\u3066\u4f5c\u6210\u3055\u308c\u305f\u3082\u306e\u3002\u30c7\u30fc\u30bf\u30dc\u30ea\u30e5\u30fc\u30e0\u306f\u591a\u3044\u304c\u3001\u89b3\u6e2c\u306b\u3088\u308b\u985e\u63a8\u30c7\u30fc\u30bf\u3068\u306a\u308b\u305f\u3081\u3001\u81ea\u793e\u304c\u4fdd\u6709\u3059\u308b\u30d5\u30a1\u30fc\u30b9\u30c8\u30d1\u30fc\u30c6\u30a3\u30c7\u30fc\u30bf\u3068\u6bd4\u3079\u308b\u3068\u30c7\u30fc\u30bf\u306e\u4fe1\u6191\u6027\u304c\u4f4e\u304f\u306a\u308a\u307e\u3059\u3002\u30b5\u30fc\u30c9\u30d1\u30fc\u30c6\u30a3\u30fcCookie\u306e\u5ec3\u6b62\u306e\u6d41\u308c\u3082\u3042\u308a\u3001\u4eca\u5f8c\u306e\u6d3b\u7528\u304c\u96e3\u3057\u304f\u306a\u308b\u30c7\u30fc\u30bf\u3002<\/span><\/p>\n

\u30fb\u30bb\u30ab\u30f3\u30c9\u30d1\u30fc\u30c6\u30a3\u30c7\u30fc\u30bf\uff082nd Party Data\uff09\u306f\u3001<\/span><\/p>\n

GAFA\u306b\u3042\u305f\u308b\u3088\u3046\u306a\u30d7\u30e9\u30c3\u30c8\u30d5\u30a9\u30fc\u30de\u30fc\u3084\u30d1\u30fc\u30c8\u30ca\u30fc\u4f01\u696d\u304b\u3089\u76f4\u63a5\u53d7\u3051\u53d6\u308b\u30c7\u30fc\u30bf\u3002\u30b5\u30fc\u30c9\u30d1\u30fc\u30c6\u30a3\u30c7\u30fc\u30bf\u304c\u6d3b\u7528\u51fa\u6765\u306a\u304f\u306a\u308b\u305f\u3081\u3001\u305d\u306e\u4ee3\u308f\u308a\u3068\u3057\u3066\u6d3b\u7528\u3055\u308c\u308b\u30c7\u30fc\u30bf\u306b\u306a\u308b\u30b1\u30fc\u30b9\u3082\u5897\u3048\u308b\u3002<\/span><\/p>\n

\u30fb\u30d5\u30a1\u30fc\u30b9\u30c8\u30d1\u30fc\u30c6\u30a3\u30c7\u30fc\u30bf\uff08<\/span>1st Party Data<\/span>\uff09\u306f\u3001<\/span><\/p>\n

\u81ea\u793e\u304c\u610f\u56f3\u3057\u3066\u53ce\u96c6\u3057\u305f\u30c7\u30fc\u30bf\u3002\u8cfc\u8cb7\u30c7\u30fc\u30bf\u306a\u3069\u304c\u305d\u308c\u306b\u5f53\u305f\u308a\u307e\u3059\u304c\u3001\u3055\u3089\u306b<\/span>\u30bc\u30ed\u30d1\u30fc\u30c6\u30a3\u30c7\u30fc\u30bf\u3068\u306f\u300c<\/span>\u9867\u5ba2\u304c\u610f\u56f3\u7684\u306b\u4f01\u696d\u306b\u63d0\u4f9b\u3057\u3066\u3044\u308b\u30c7\u30fc\u30bf<\/b>\u300d\u3067\u3042\u308b\u3068\u5b9a\u7fa9\u3055\u308c\u3066\u3044\u308b\u305d\u3046\u3067\u3059\u3002\u9867\u5ba2\u304c\u7d99\u7d9a\u7684\u306b\u30d6\u30e9\u30f3\u30c9\u3068\u7e4b\u304c\u3063\u3066\u3044\u305f\u3044\u3068\u601d\u3063\u3066\u6e21\u3055\u308c\u305f\u30c7\u30fc\u30bf\u3067\u3042\u308a\u3001\u9867\u5ba2\u7406\u89e3\u3092\u3059\u308b\u305f\u3081\u306b\u306f\u7cbe\u5ea6\u306e\u9ad8\u3044\u60c5\u5831\u3002<\/span><\/p>\n

\u4f8b\u3048\u3070\u3001\u30ab\u30bf\u30c1\u304c\u4f3c\u3066\u3044\u308b\u30ef\u30f3\u30d4\u30fc\u30b9\u3067\u3082\u3001\u300c\u6d17\u6fef\u3057\u3084\u3059\u3044\u300d\u3092\u597d\u3080\u4eba\u3084\u300c\u74b0\u5883\u306b\u512a\u3057\u3044\u7d20\u6750\u3092\u4f7f\u3063\u3066\u3044\u308b\u300d\u3053\u3068\u306b\u3053\u3060\u308f\u308a\u3092\u6301\u3063\u3066\u3044\u308b\u4eba\u306a\u3069\u3001\u9867\u5ba2\u306e\u4fa1\u5024\u89b3\u306b\u3088\u3063\u3066\u4f01\u696d\u304b\u3089\u306e\u63d0\u6848\u306b\u30d0\u30ea\u30a8\u30fc\u30b7\u30e7\u30f3\u3092\u51fa\u305b\u308b\u3053\u3068\u304c\u30bc\u30ed\u30d1\u30fc\u30c6\u30a3\u30c7\u30fc\u30bf\u3092\u6d3b\u7528\u3059\u308b\u610f\u7fa9\u3001\u3068\u3044\u3046\u6e21\u9089\u3055\u3093\u306e\u304a\u8a71\u304c\u5927\u304d\u306a\u30d2\u30f3\u30c8\u306b\u306a\u308a\u305d\u3046\u3067\u3059\u3002<\/span><\/p>\n

\u9867\u5ba2\u3068\u306e\u3064\u306a\u304c\u308a\u65b9\u306e\u5909\u5316 \u30d5\u30a1\u30cd\u30eb\u578b\u304b\u3089\u30d1\u30a4\u30d7\u578b\u3078<\/b><\/h2>\n\"\u6e21\u9089\u3055\u3093\"\n

\u305d\u3046\u3057\u305f\u74b0\u5883\u3082\u3042\u3063\u3066\u3001\u9867\u5ba2\u3068\u30d6\u30e9\u30f3\u30c9\u304c\u76f4\u63a5\u3064\u306a\u304c\u308bD2C\u30d6\u30e9\u30f3\u30c9\u3082\u30a2\u30d1\u30ec\u30eb\u306e\u307f\u306a\u3089\u305a\u53f0\u982d\u3057\u3066\u304d\u3066\u3044\u307e\u3059\u3002\u65e5\u672c\u4eba\u53e3\u306e\u6e1b\u5c11\u3084\u30b3\u30ed\u30ca\u798d\u306a\u3069\u306e\u74b0\u5883\u5909\u5316\u3082\u3042\u308a\u3001\u9867\u5ba2\u306e\u4fa1\u5024\u89b3\u3082\u591a\u69d8\u5316\u3059\u308b\u4e2d\u3001\u4f01\u696d\u3068\u9867\u5ba2\u304c\u7e4b\u304c\u308a\u65b9\u3082\u9032\u5316\u3055\u305b\u308b\u5fc5\u8981\u304c\u3042\u308a\u307e\u3059\u3002\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u3092\u62c5\u3046\u7686\u3055\u307e\u306f\u3001\u69d8\u3005\u306a\u30b3\u30df\u30e5\u30cb\u30b1\u30fc\u30b7\u30e7\u30f3\u65bd\u7b56\u3092\u691c\u8a0e\u3059\u308b\u3068\u306f\u601d\u3044\u307e\u3059\u304c\u3001\u5358\u306a\u308bAB\u30c6\u30b9\u30c8\u3067\u306f\u306a\u304f\u30011\u4eba1\u4eba\u306e\u9867\u5ba2\u306b\u3069\u306e\u3088\u3046\u306b\u8a9e\u308a\u639b\u3051\u308b\u306e\u304b\uff1f\u76f4\u63a5\u7684\u306b\u9867\u5ba2\u3068\u6df1\u304f\u7e4b\u304c\u308b\u305f\u3081\u306e\u30b3\u30df\u30e5\u30cb\u30b1\u30fc\u30b7\u30e7\u30f3\u304c\u6c42\u3081\u3089\u308c\u3066\u3044\u308b\u306e\u3067\u306f\u306a\u3044\u3067\u3057\u3087\u3046\u304b\u3002<\/span><\/p>\n

\u5f93\u6765\u306e\u30d5\u30a1\u30cd\u30eb\u578b\u306e\u30de\u30b9\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u306b\u8fd1\u3044\u30a2\u30d7\u30ed\u30fc\u30c1\u3067\u306f\u306a\u304f\u3001\u72ed\u3044\u3051\u308c\u3069\u30821\u4eba1\u4eba\u306e\u9867\u5ba2\u3068\u76f4\u63a5\u6df1\u304f\u7e4b\u304c\u308b\u30d1\u30a4\u30d7\u578b\u306e\u30a2\u30d7\u30ed\u30fc\u30c1\u304c\u5fc5\u8981\u306b\u306a\u308b\u3068\u3044\u3046\u304a\u8a71\u3082\u8003\u3048\u3055\u305b\u3089\u308c\u308b\u3082\u306e\u304c\u3042\u308a\u307e\u3057\u305f\u3002<\/span><\/p>\n

\u591a\u69d8\u5316\u3059\u308b\u9867\u5ba2\u306e\u30e9\u30a4\u30d5\u30b9\u30bf\u30a4\u30eb\u3084\u4fa1\u5024\u89b3\u306b\u5408\u308f\u305b\u305f\u5546\u54c1\u30b5\u30fc\u30d3\u30b9\u306e\u63d0\u4f9b\u3092\u3082\u3063\u3066\u3001\u30d1\u30a4\u30d7\u3092\u592a\u304f\u3057\u3066\u3044\u304f\u3053\u3068\u304c\u91cd\u8981\u306b\u306a\u308a\u305d\u3046\u3060\u3068\u3001\u85e4\u539f\u3055\u3093\u3082\u304a\u3063\u3057\u3083\u3063\u3066\u3044\u307e\u3057\u305f\u3002\u305d\u3046\u3057\u305f\u9867\u5ba2\u306b\u300c\u3069\u3046\u3044\u3046\u8a9e\u308a\u304b\u3051\u3092\u3059\u308b\u304b\u300d\u3068\u3044\u3046\u30af\u30ea\u30a8\u30a4\u30c6\u30a3\u30d3\u30c6\u30a3\u3082\u6b20\u304b\u305b\u307e\u305b\u3093\u3002<\/span><\/p>\n\"\u9867\u5ba2\u3068\u306e\u3064\u306a\u304c\u308a\u65b9\"\n

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