{"id":1628,"date":"2023-02-06T11:13:50","date_gmt":"2023-02-06T02:13:50","guid":{"rendered":"https:\/\/local-mieruca.com\/doc\/?p=1628"},"modified":"2024-07-25T14:01:21","modified_gmt":"2024-07-25T05:01:21","slug":"insight_change","status":"publish","type":"post","link":"https:\/\/local-mieruca.com\/doc\/insight_change\/","title":{"rendered":"Google\u30d3\u30b8\u30cd\u30b9\u30d7\u30ed\u30d5\u30a3\u30fc\u30eb \u30a4\u30f3\u30b5\u30a4\u30c8\u6307\u6a19\u306e\u5909\u66f4\u5185\u5bb9\u3092\u89e3\u8aac"},"content":{"rendered":"<p>\u3044\u3064\u3082\u30ed\u30fc\u30ab\u30eb\u30df\u30a8\u30eb\u30ab\u3092\u3054\u5229\u7528\u3044\u305f\u3060\u304d\u3042\u308a\u304c\u3068\u3046\u3054\u3056\u3044\u307e\u3059\u3002<\/p>\n<p>\u6628\u5e7412\u6708\u3088\u308a\u544a\u77e5\u3057\u3066\u3044\u308b\u3001Google\u30d3\u30b8\u30cd\u30b9\u30d7\u30ed\u30d5\u30a3\u30fc\u30eb API\u30d0\u30fc\u30b8\u30e7\u30f3\u5909\u66f4\u306b\u4f34\u3046<br \/>\n\u30ed\u30fc\u30ab\u30eb\u30df\u30a8\u30eb\u30ab\u306e\u30a4\u30f3\u30b5\u30a4\u30c8\u8a08\u6e2c\u6570\u5024\u5909\u66f4\u5185\u5bb9\u306b\u3064\u3044\u3066\u304a\u4f1d\u3048\u3044\u305f\u3057\u307e\u3059\u3002<\/p>\n<h2>\u5909\u66f4\u5185\u5bb9\u306e\u6982\u8981<\/h2>\n<p>\u4eca\u56de\u306eAPI\u30d0\u30fc\u30b8\u30e7\u30f3\u5909\u66f4\u306b\u3088\u308a\u3001\u30ed\u30fc\u30ab\u30eb\u30df\u30a8\u30eb\u30ab\u306e\u7ba1\u7406\u753b\u9762\u306b\u3066\u4ee5\u4e0b2\u9805\u76ee\u306e\u5909\u66f4\u304c\u767a\u751f\u3057\u307e\u3059\u3002<\/p>\n<ul>\n<li>\u30a4\u30f3\u30b5\u30a4\u30c8\u2192\u30c7\u30fc\u30bf\u5185\u5bb9\u306e\u5909\u66f4<\/li>\n<li>\u6295\u7a3f\u2192\u6295\u7a3f\u6570\u3001\u95b2\u89a7\u6570\u3001\u30af\u30ea\u30c3\u30af\u6570\u306e\u30c7\u30fc\u30bf\u63d0\u4f9b\u306e\u7d42\u4e86<\/li>\n<\/ul>\n<p>\u203bGoogle\u30d3\u30b8\u30cd\u30b9\u30d7\u30ed\u30d5\u30a3\u30fc\u30eb\u4e0a\u3067\u4e0a\u8a18\u306e\u5909\u66f4\u304c\u65e2\u306b\u5b9f\u65bd\u3055\u308c\u3066\u3044\u307e\u3059\u3002<\/p>\n<p>\u3053\u308c\u307e\u3067\u300c\u30a4\u30f3\u30b5\u30a4\u30c8\u300d\u3068\u547c\u3070\u308c\u3066\u3044\u305f\u3082\u306e\u306f\u300c\u30d1\u30d5\u30a9\u30fc\u30de\u30f3\u30b9\u300d\u3068\u3044\u3046\u540d\u79f0\u306b\u5909\u308f\u308a\u307e\u3057\u305f\u3002<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"alignnone size-full wp-image-1629\" src=\"https:\/\/local-mieruca.com\/doc\/wp-content\/uploads\/2023\/02\/\u30ad\u30e3\u30d7\u30c1\u30e31.jpg\" alt=\"\" width=\"674\" height=\"314\" \/><\/p>\n<p>\u4eca\u56de\u3001Google\u30d3\u30b8\u30cd\u30b9\u30d7\u30ed\u30d5\u30a3\u30fc\u30eb\u3092\u904b\u7528\u3055\u308c\u308b\u3054\u62c5\u5f53\u8005\u69d8\u306b\u3068\u3063\u3066\u5927\u304d\u304f\u5909\u308f\u308b\u306e\u306f\u3001\u4ee5\u4e0b3\u70b9\u3067\u3059\u3002<\/p>\n<h3>\u2460\u300c\u9593\u63a5\u691c\u7d22\u6570\u300d\u304c\u78ba\u8a8d\u3067\u304d\u306a\u304f\u306a\u308a\u307e\u3059<\/h3>\n<p>\u3053\u308c\u307e\u3067\u78ba\u8a8d\u3059\u308b\u3053\u3068\u304c\u3067\u304d\u305f\u300c\u9593\u63a5\u691c\u7d22\u6570\u300d\u304c\u78ba\u8a8d\u3067\u304d\u306a\u304f\u306a\u308a\u3001\u4e3b\u8981\u306aKPI\u3068\u3057\u3066\u30c1\u30a7\u30c3\u30af\u3059\u308b\u3053\u3068\u304c\u3067\u304d\u306a\u304f\u306a\u308a\u307e\u3059\u3002<\/p>\n<h3>\u2461\u30d3\u30b8\u30cd\u30b9\u30d7\u30ed\u30d5\u30a3\u30fc\u30eb\u306e\u300c\u95b2\u89a7\u6570\u300d\u304c\u3088\u308a\u6b63\u78ba\u306b\u306a\u308a\u307e\u3059<\/h3>\n<p>\u3053\u308c\u307e\u3067\u78ba\u8a8d\u3067\u304d\u305f\u300c\u691c\u7d22\u6570\u300d\u300c\u8868\u793a\u56de\u6570\u300d\u306f\u3001\u691c\u7d22\u7d50\u679c\u306b\u5e97\u8217\u60c5\u5831\u304c\u8868\u793a\u3055\u308c\u305f\u56de\u6570\u3092\u30ab\u30a6\u30f3\u30c8\u3057\u3066\u3044\u307e\u3057\u305f\u3002<br \/>\nGoogle\u5e83\u544a\u3084Search Console\u306a\u3069\u306e\u300c\u30a4\u30f3\u30d7\u30ec\u30c3\u30b7\u30e7\u30f3\u6570\u300d\u3092\u601d\u3044\u6d6e\u304b\u3079\u3066\u3044\u305f\u3060\u304f\u3068\u3001\u308f\u304b\u308a\u3084\u3059\u3044\u3068\u601d\u3044\u307e\u3059\u3002<\/p>\n<p>\u4e00\u65b9\u3001\u65b0\u3057\u3044\u6307\u6a19\u3067\u306f\u3001\u81ea\u793e\u306eGoogle\u30d3\u30b8\u30cd\u30b9\u30d7\u30ed\u30d5\u30a3\u30fc\u30eb\u3092\u30af\u30ea\u30c3\u30af\u3057\u3066\u8a73\u7d30\u60c5\u5831\u304c\u898b\u3089\u308c\u305f\u6570\u304c\u8a08\u6e2c\u3055\u308c\u308b\u3088\u3046\u306b\u306a\u3063\u3066\u3044\u307e\u3059\u3002<br \/>\nGoogle\u5e83\u544a\u3084Search Console\u306a\u3069\u306e\u300c\u30af\u30ea\u30c3\u30af\u6570\u300d\u3068\u8fd1\u3044\u30ab\u30a6\u30f3\u30c8\u65b9\u6cd5\u306b\u5909\u308f\u308a\u3001\u81ea\u793e\u306e\u30d3\u30b8\u30cd\u30b9\u30d7\u30ed\u30d5\u30a3\u30fc\u30eb\u3092\u610f\u8b58\u7684\u306b\u898b\u305f\u30e6\u30fc\u30b6\u30fc\u306b\u9650\u3063\u305f\u6570\u5024\u304c\u78ba\u8a8d\u3067\u304d\u308b\u3088\u3046\u306b\u306a\u308a\u307e\u3059\u3002<\/p>\n<h3>\u2462\u540c\u4e00\u30e6\u30fc\u30b6\u30fc\u306e\u91cd\u8907\u30a2\u30af\u30bb\u30b9\u304c\u30ab\u30a6\u30f3\u30c8\u3055\u308c\u306a\u304f\u306a\u308a\u307e\u3059<\/h3>\n<p>\u300c\u30d7\u30ed\u30d5\u30a3\u30fc\u30eb\u3092\u95b2\u89a7\u3057\u305f\u30e6\u30fc\u30b6\u30fc\u6570\u300d\u3067\u8868\u793a\u3055\u308c\u308b\u6570\u5024\u304c\u30e6\u30cb\u30fc\u30af\u30e6\u30fc\u30b6\u30fc\u6570\u306b\u306a\u308a\u3001\u3088\u308a\u5b9f\u614b\u306b\u3042\u3063\u305f\u6570\u5024\u3092\u78ba\u8a8d\u3067\u304d\u308b\u3088\u3046\u306b\u306a\u308a\u307e\u3059\u3002<br \/>\n\u30a4\u30f3\u30b5\u30a4\u30c8\u306e\u53d6\u5f97\u30c7\u30fc\u30bf\u5185\u5bb9\u5909\u66f4\u306e\u8a73\u7d30<br \/>\n\u3053\u308c\u307e\u3067\u4ee5\u4e0b\u9805\u76ee\u306e\u30c7\u30fc\u30bf\u304c\u53d6\u5f97\u3055\u308c\u3066\u3044\u307e\u3057\u305f\u3002<\/p>\n<table border=\"1\">\n<tbody>\n<tr>\n<td><\/td>\n<td><span style=\"font-weight: 400;\">\u9805\u76ee<\/span><\/td>\n<td><span style=\"font-weight: 400;\">\u5185\u5bb9<\/span><\/td>\n<\/tr>\n<tr>\n<td rowspan=\"3\"><span style=\"font-weight: 400;\">\u691c\u7d22\u6570<\/span><\/td>\n<td><span style=\"font-weight: 400;\">\u76f4\u63a5\u691c\u7d22<\/span><\/td>\n<td><span style=\"font-weight: 400;\">\u30d3\u30b8\u30cd\u30b9\u306e\u540d\u524d\u3084\u4f4f\u6240\u3067\u691c\u7d22\u3057\u3066\u5e97\u8217\u60c5\u5831\u3092\u898b\u3064\u3051\u305f\u30e6\u30fc\u30b6\u30fc\u306e\u6570<\/span><\/td>\n<\/tr>\n<tr>\n<td><span style=\"font-weight: 400;\">\u9593\u63a5\u691c\u7d22<\/span><\/td>\n<td><span style=\"font-weight: 400;\">\u30ab\u30c6\u30b4\u30ea\u3084\u5546\u54c1\u3001\u30b5\u30fc\u30d3\u30b9\u3067\u691c\u7d22\u3057\u3066\u5e97\u8217\u60c5\u5831\u3092\u898b\u3064\u3051\u305f\u30e6\u30fc\u30b6\u30fc\u306e\u6570<\/span><\/td>\n<\/tr>\n<tr>\n<td><span style=\"font-weight: 400;\">\u30d6\u30e9\u30f3\u30c9\u540d\u691c\u7d22<\/span><\/td>\n<td><span style=\"font-weight: 400;\">\u30d3\u30b8\u30cd\u30b9\u306b\u95a2\u9023\u3059\u308b\u30d6\u30e9\u30f3\u30c9\u3067\u691c\u7d22\u3057\u3066\u5e97\u8217\u60c5\u5831\u3092\u898b\u3064\u3051\u305f\u30e6\u30fc\u30b6\u30fc\u306e\u6570<\/span><\/td>\n<\/tr>\n<tr>\n<td rowspan=\"2\"><span style=\"font-weight: 400;\">\u8868\u793a\u56de\u6570<\/span><\/td>\n<td><span style=\"font-weight: 400;\">\u691c\u7d22\u3067\u306e\u8868\u793a\u56de\u6570<\/span><\/td>\n<td><span style=\"font-weight: 400;\">Google\u691c\u7d22\uff08\u30d6\u30e9\u30a6\u30b6\u3092\u4f7f\u3063\u305f\u691c\u7d22\uff09\u3067\u5e97\u8217\u60c5\u5831\u304c\u8868\u793a\u3055\u308c\u305f\u6570<\/span><\/td>\n<\/tr>\n<tr>\n<td><span style=\"font-weight: 400;\">\u30de\u30c3\u30d7\u3067\u306e\u8868\u793a\u56de\u6570<\/span><\/td>\n<td><span style=\"font-weight: 400;\">Google\u30de\u30c3\u30d7\u3067\u5e97\u8217\u60c5\u5831\u304c\u8868\u793a\u3055\u308c\u305f\u6570<\/span><\/td>\n<\/tr>\n<tr>\n<td rowspan=\"3\"><span style=\"font-weight: 400;\">\u30e6\u30fc\u30b6\u30fc\u306e\u53cd\u5fdc<\/span><\/td>\n<td><span style=\"font-weight: 400;\">\u30a6\u30a7\u30d6\u30b5\u30a4\u30c8\u3078\u306e\u30a2\u30af\u30bb\u30b9<\/span><\/td>\n<td><span style=\"font-weight: 400;\">\u30a6\u30a7\u30d6\u30b5\u30a4\u30c8\u30dc\u30bf\u30f3\u306e\u30af\u30ea\u30c3\u30af\u6570<\/span><\/td>\n<\/tr>\n<tr>\n<td><span style=\"font-weight: 400;\">\u30eb\u30fc\u30c8\u306e\u691c\u7d22<\/span><\/td>\n<td><span style=\"font-weight: 400;\">\u5e97\u8217\u307e\u3067\u306e\u7d4c\u8def\u6848\u5185\u3092\u30af\u30ea\u30c3\u30af\u3057\u305f\u6570<\/span><\/td>\n<\/tr>\n<tr>\n<td><span style=\"font-weight: 400;\">\u96fb\u8a71\u3092\u304b\u3051\u308b<\/span><\/td>\n<td><span style=\"font-weight: 400;\">\u5e97\u8217\u306b\u96fb\u8a71\u3092\u304b\u3051\u305f\u6570<\/span><\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n<p>\u5909\u66f4\u5f8c\u306b\u53d6\u5f97\u3055\u308c\u308b\u30c7\u30fc\u30bf\u306f\u4ee5\u4e0b\u306b\u306a\u308a\u307e\u3059\u3002<\/p>\n<table border=\"1\">\n<tbody>\n<tr>\n<td><\/td>\n<td><span style=\"font-weight: 400;\">\u9805\u76ee<\/span><\/td>\n<td><span style=\"font-weight: 400;\">\u5185\u5bb9<\/span><\/td>\n<\/tr>\n<tr>\n<td><strong>\u65b0\u898f<\/strong><\/td>\n<td><span style=\"font-weight: 400;\">\u30d7\u30ed\u30d5\u30a3\u30fc\u30eb\u3092\u95b2\u89a7\u3057\u305f\u30e6\u30fc\u30b6\u30fc\u6570<\/span><\/td>\n<td><span style=\"font-weight: 400;\">\u30d7\u30ed\u30d5\u30a3\u30fc\u30eb\u306b\u30a2\u30af\u30bb\u30b9\u3057\u305f<\/span><b>\u30e6\u30cb\u30fc\u30af \u30e6\u30fc\u30b6\u30fc\u306e\u6570<\/b><\/p>\n<p><span style=\"font-weight: 400;\">\u540c\u4e00\u30e6\u30fc\u30b6\u30fc\u304c\u8907\u6570\u306e\u30c7\u30d0\u30a4\u30b9\u3084\u30d7\u30e9\u30c3\u30c8\u30d5\u30a9\u30fc\u30e0\u3067\u30d3\u30b8\u30cd\u30b9 \u30d7\u30ed\u30d5\u30a3\u30fc\u30eb\u306b\u30a2\u30af\u30bb\u30b9\u3057\u305f\u5834\u5408\u3001\u30ab\u30a6\u30f3\u30c8\u3055\u308c\u308b\u56de\u6570\u306b\u306f\u4e0a\u9650\u304c\u3042\u308a\u307e\u3059\u3002<\/span><\/p>\n<p><span style=\"font-weight: 400;\">\u30c7\u30d0\u30a4\u30b9\u6bce\u3001\u304a\u3088\u3073\u30d7\u30e9\u30c3\u30c8\u30d5\u30a9\u30fc\u30e0\u6bce\u306e\u96c6\u8a08\u3067\u306f\u3001\u30e6\u30fc\u30b6\u30fc\u306f1\u65e51\u56de\u306e\u307f\u30ab\u30a6\u30f3\u30c8\u3055\u308c\u307e\u3059\u3002\u540c\u3058\u65e5\u306e\u8907\u6570\u306e\u8a2a\u554f\u306f\u30ab\u30a6\u30f3\u30c8\u3055\u308c\u307e\u305b\u3093\u3002<\/span><\/td>\n<\/tr>\n<tr>\n<td><strong>\u65b0\u898f<\/strong><\/td>\n<td><span style=\"font-weight: 400;\">\u30d7\u30ed\u30d5\u30a3\u30fc\u30eb\u306e\u8868\u793a\u306b\u3064\u306a\u304c\u3063\u305f\u691c\u7d22\u6570<\/span><\/td>\n<td><span style=\"font-weight: 400;\">\u7279\u5b9a\u306e\u8a9e\u53e5\u3067\u30d3\u30b8\u30cd\u30b9 \u30d7\u30ed\u30d5\u30a3\u30fc\u30eb\u304c\u8868\u793a\u3055\u308c\u305f\u6570<\/span><\/td>\n<\/tr>\n<tr>\n<td><span style=\"font-weight: 400;\">\u5909\u66f4\u306a\u3057<\/span><\/td>\n<td><span style=\"font-weight: 400;\">\u30a6\u30a7\u30d6\u30b5\u30a4\u30c8\u3078\u306e\u30af\u30ea\u30c3\u30af\u6570<\/span><\/td>\n<td><span style=\"font-weight: 400;\">\u30a6\u30a7\u30d6\u30b5\u30a4\u30c8\u3078\u306e\u30ea\u30f3\u30af\u306e\u30af\u30ea\u30c3\u30af\u6570<\/span><\/td>\n<\/tr>\n<tr>\n<td><strong>\u5909\u66f4\u3042\u308a<\/strong><\/td>\n<td><span style=\"font-weight: 400;\">\u30eb\u30fc\u30c8\u691c\u7d22\u6570<\/span><\/td>\n<td><span style=\"font-weight: 400;\">\u30eb\u30fc\u30c8\u3092\u691c\u7d22\u3057\u305f<\/span><b>\u30e6\u30cb\u30fc\u30af \u30e6\u30fc\u30b6\u30fc\u306e\u6570<\/b><\/p>\n<p><span style=\"font-weight: 400;\">\u30de\u30eb\u30c1\u30bf\u30c3\u30d7\u3001\u30eb\u30fc\u30c8\u691c\u7d22\u306e\u30ad\u30e3\u30f3\u30bb\u30eb\u3001\u30b9\u30d1\u30e0\u306a\u3069\u306e\u64cd\u4f5c\u304c\u96c6\u8a08\u7d50\u679c\u306b\u5f71\u97ff\u3057\u306a\u3044\u3088\u3046\u306b\u3001\u30eb\u30fc\u30c8\u3092\u691c\u7d22\u3057\u305f\u30e6\u30cb\u30fc\u30af \u30e6\u30fc\u30b6\u30fc\u6570\u306e\u96c6\u8a08\u65b9\u6cd5\u3092\u5909\u66f4<\/span><\/td>\n<\/tr>\n<tr>\n<td><span style=\"font-weight: 400;\">\u5909\u66f4\u306a\u3057<\/span><\/td>\n<td><span style=\"font-weight: 400;\">\u901a\u8a71\u6570<\/span><\/td>\n<td><span style=\"font-weight: 400;\">\u901a\u8a71\u30dc\u30bf\u30f3\u306e\u30af\u30ea\u30c3\u30af\u6570<\/span><\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n<p>\u53c2\u7167\uff1a<a href=\"https:\/\/support.google.com\/business\/answer\/9918094\" target=\"_blank\" rel=\"noopener\">\u30d3\u30b8\u30cd\u30b9 \u30d7\u30ed\u30d5\u30a3\u30fc\u30eb\u306e\u30d1\u30d5\u30a9\u30fc\u30de\u30f3\u30b9\u3068\u30a4\u30f3\u30b5\u30a4\u30c8\u3092\u78ba\u8a8d\u3059\u308b<\/a><\/p>\n<p>\u3053\u306e\u5909\u66f4\u306b\u3088\u308a\u3001\u4eca\u5f8c\u8a08\u6e2c\u3059\u308b\u30ec\u30dd\u30fc\u30c8\u306b\u306f\u4ee5\u4e0b\u306e\u3088\u3046\u306a\u4e8b\u8c61\u304c\u767a\u751f\u3059\u308b\u3068\u601d\u308f\u308c\u307e\u3059\u3002<\/p>\n<ul>\n<li>\u300c\u30d7\u30ed\u30d5\u30a3\u30fc\u30eb\u3092\u95b2\u89a7\u3057\u305f\u30e6\u30fc\u30b6\u30fc\u6570\u300d\u306e\u6570\u5024\u304c\u3053\u308c\u307e\u3067\u306e\u300c\u691c\u7d22\u6570\u300d\u300c\u95b2\u89a7\u6570\u300d\u3088\u308a\u5927\u5e45\u306b\u6e1b\u5c11<\/li>\n<li>\u30a2\u30af\u30b7\u30e7\u30f3\u6570\u306e\u6e1b\u5c11<\/li>\n<\/ul>\n<p>\u6570\u5024\u304c\u6e1b\u5c11\u3057\u305f\u3068\u3057\u3066\u3082\u3001\u3053\u308c\u307e\u3067\u306e\u6570\u5024\u304c\u30d3\u30b8\u30cd\u30b9\u7684\u306b\u3088\u308a\u7cbe\u5ea6\u306e\u9ad8\u3044\u6570\u5024\u306b\u5909\u308f\u3063\u305f\u7d50\u679c\u3067\u3042\u308b\u305f\u3081\u3001\u6025\u3044\u3067\u5bfe\u7b56\u3092\u8b1b\u3058\u308b\u5fc5\u8981\u306f\u3042\u308a\u307e\u305b\u3093\u3002<\/p>\n<h2>\u4eca\u5f8c\u6ce8\u8996\u3059\u3079\u304d\u6307\u6a19\uff08KPI\uff09<\/h2>\n<p>\u4eca\u5f8c\u300c\u9593\u63a5\u691c\u7d22\u6570\u300d\u304c\u53d6\u5f97\u3067\u304d\u306a\u304f\u306a\u308b\u305f\u3081\u3001\u30ed\u30fc\u30ab\u30ebSEO\u65bd\u7b56\uff08MEO\u5bfe\u7b56\uff09\u306b\u304a\u3051\u308b\u91cd\u8981\u6307\u6a19\u306f\u4ee5\u4e0b\u306b\u306a\u308b\u3068\u8003\u3048\u307e\u3059\u3002<\/p>\n<ul>\n<li>\u91cd\u8981\u30ad\u30fc\u30ef\u30fc\u30c9\u306e\u30de\u30c3\u30d7\u9806\u4f4d<\/li>\n<li>\u91cd\u8981\u30ad\u30fc\u30ef\u30fc\u30c9\u306e\u691c\u7d22\u6570\u63a8\u79fb<\/li>\n<li>\u30d7\u30ed\u30d5\u30a3\u30fc\u30eb\u3092\u95b2\u89a7\u3057\u305f\u30e6\u30fc\u30b6\u30fc\u6570<\/li>\n<li>\u30a2\u30af\u30b7\u30e7\u30f3\u6570<\/li>\n<\/ul>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"alignnone size-full wp-image-1630\" src=\"https:\/\/local-mieruca.com\/doc\/wp-content\/uploads\/2023\/02\/\u30ad\u30e3\u30d7\u30c1\u30e32.jpg\" alt=\"\" width=\"606\" height=\"335\" \/><\/p>\n<p>\u30ed\u30fc\u30ab\u30eb\u30df\u30a8\u30eb\u30ab\u3067\u306f\u4eca\u5f8c\u300c\u30d3\u30b8\u30cd\u30b9 \u30d7\u30ed\u30d5\u30a3\u30fc\u30eb\u306e\u8868\u793a\u306b\u3064\u306a\u304c\u3063\u305f\u691c\u7d22\u8a9e\u53e5\u300d\u306e\u30c7\u30fc\u30bf\u3092\u53d6\u5f97\u3057\u3001\u5168\u5e97\u8217\u306e\u76f4\u63a5\u691c\u7d22\u3001\u9593\u63a5\u691c\u7d22\u306b\u8fd1\u3057\u3044\u6307\u6a19\u3092\u8868\u793a\u3067\u304d\u308b\u3088\u3046\u6a5f\u80fd\u958b\u767a\u3092\u9032\u3081\u308b\u4e88\u5b9a\u3067\u3059\u3002<\/p>\n<p>\u4eca\u56de\u306eGoogle\u30d3\u30b8\u30cd\u30b9\u30d7\u30ed\u30d5\u30a3\u30fc\u30eb\u306e\u6307\u6a19\u5909\u66f4\u306b\u3088\u308b\u7279\u5225\u306a\u5bfe\u7b56\u306f\u4e0d\u8981\u3067\u3059\u3002<br \/>\n\u5f15\u304d\u7d9a\u304d\u3001\u304a\u5ba2\u69d8\u304c\u304a\u5e97\u9078\u3073\u3092\u3059\u308b\u969b\u306b\u81ea\u5e97\u8217\u304c\u9078\u3070\u308c\u308b\u305f\u3081\u306e<\/p>\n<ul>\n<li>USP\uff08Unique Selling Proposition\uff1d\u81ea\u5e97\u8217\u306e\u5546\u54c1\u30fb\u30b5\u30fc\u30d3\u30b9\u306e\u72ec\u81ea\u306e\u5f37\u307f\uff09\u3092\u610f\u8b58\u3057\u305f\u767a\u4fe1<\/li>\n<li>\u30af\u30c1\u30b3\u30df\u306e\u7372\u5f97\u3068\u8fd4\u4fe1<\/li>\n<li>\u30de\u30c3\u30d7\u9806\u4f4d\u306e\u30e2\u30cb\u30bf\u30ea\u30f3\u30b0<\/li>\n<\/ul>\n<p>\u3092\u7d99\u7d9a\u3057\u3066\u304f\u3060\u3055\u3044\u3002<\/p>\n<p>\u305d\u306e\u4ed6\u4e0d\u660e\u70b9\u304c\u3042\u308b\u5834\u5408\u306f\u30c1\u30e3\u30c3\u30c8\u306b\u3066\u3054\u9023\u7d61\u304f\u3060\u3055\u3044\u3002<\/p>\n<p>\u4e2d\u672c<\/p>\n","protected":false},"excerpt":{"rendered":"<p>\u3044\u3064\u3082\u30ed\u30fc\u30ab\u30eb\u30df\u30a8\u30eb\u30ab\u3092\u3054\u5229\u7528\u3044\u305f\u3060\u304d\u3042\u308a\u304c\u3068\u3046\u3054\u3056\u3044\u307e\u3059\u3002 \u6628\u5e7412\u6708\u3088\u308a\u544a\u77e5\u3057\u3066\u3044\u308b\u3001Google\u30d3\u30b8\u30cd\u30b9\u30d7\u30ed\u30d5\u30a3\u30fc\u30eb API\u30d0\u30fc\u30b8\u30e7\u30f3\u5909\u66f4\u306b\u4f34\u3046 \u30ed\u30fc\u30ab\u30eb\u30df\u30a8\u30eb\u30ab\u306e\u30a4\u30f3\u30b5\u30a4\u30c8\u8a08\u6e2c\u6570\u5024\u5909\u66f4\u5185\u5bb9\u306b\u3064\u3044\u3066\u304a\u4f1d\u3048\u3044\u305f\u3057\u307e\u3059\u3002 \u5909\u66f4\u5185\u5bb9\u306e\u6982\u8981 \u4eca\u56de\u306eAPI\u30d0\u30fc\u30b8\u30e7\u30f3\u5909\u66f4\u306b\u3088\u308a\u3001\u30ed\u30fc\u30ab\u30eb\u30df\u30a8\u30eb\u30ab\u306e\u7ba1\u7406\u753b\u9762\u306b\u3066\u4ee5\u4e0b2\u9805\u76ee\u306e\u5909\u66f4\u304c\u767a\u751f\u3057\u307e\u3059\u3002 \u30a4\u30f3\u30b5\u30a4\u30c8\u2192\u30c7\u30fc\u30bf\u5185\u5bb9\u306e\u5909\u66f4 \u6295\u7a3f\u2192\u6295\u7a3f\u6570\u3001\u95b2\u89a7\u6570\u3001\u30af\u30ea\u30c3\u30af\u6570\u306e\u30c7\u30fc\u30bf\u63d0\u4f9b\u306e\u7d42\u4e86 \u203bGoogle\u30d3\u30b8\u30cd\u30b9\u30d7\u30ed\u30d5\u30a3\u30fc\u30eb\u4e0a\u3067\u4e0a\u8a18\u306e\u5909\u66f4\u304c\u65e2\u306b\u5b9f\u65bd\u3055\u308c\u3066\u3044\u307e\u3059\u3002 \u3053\u308c\u307e\u3067\u300c\u30a4\u30f3\u30b5\u30a4\u30c8\u300d\u3068\u547c\u3070\u308c\u3066\u3044\u305f\u3082\u306e\u306f\u300c\u30d1\u30d5\u30a9\u30fc\u30de\u30f3\u30b9\u300d\u3068\u3044\u3046\u540d\u79f0\u306b\u5909\u308f\u308a\u307e\u3057\u305f\u3002 \u4eca\u56de\u3001Google\u30d3\u30b8\u30cd\u30b9\u30d7\u30ed\u30d5\u30a3\u30fc\u30eb\u3092\u904b\u7528\u3055\u308c\u308b\u3054\u62c5\u5f53\u8005\u69d8\u306b\u3068\u3063\u3066\u5927\u304d\u304f\u5909\u308f\u308b\u306e\u306f\u3001\u4ee5\u4e0b3\u70b9\u3067\u3059\u3002 \u2460\u300c\u9593\u63a5\u691c\u7d22\u6570\u300d\u304c\u78ba\u8a8d\u3067\u304d\u306a\u304f\u306a\u308a\u307e\u3059 \u3053\u308c\u307e\u3067\u78ba\u8a8d\u3059\u308b\u3053\u3068\u304c\u3067\u304d\u305f\u300c\u9593\u63a5\u691c\u7d22\u6570\u300d\u304c\u78ba\u8a8d\u3067\u304d\u306a\u304f\u306a\u308a\u3001\u4e3b\u8981\u306aKPI\u3068\u3057\u3066\u30c1\u30a7\u30c3\u30af\u3059\u308b\u3053\u3068\u304c\u3067\u304d\u306a\u304f\u306a\u308a\u307e\u3059\u3002 \u2461\u30d3\u30b8\u30cd\u30b9\u30d7\u30ed\u30d5\u30a3\u30fc\u30eb\u306e\u300c\u95b2\u89a7\u6570\u300d\u304c\u3088\u308a\u6b63\u78ba\u306b\u306a\u308a\u307e\u3059 \u3053\u308c\u307e\u3067\u78ba\u8a8d\u3067\u304d\u305f\u300c\u691c\u7d22\u6570\u300d\u300c\u8868\u793a\u56de\u6570\u300d\u306f\u3001\u691c\u7d22\u7d50\u679c\u306b\u5e97\u8217\u60c5\u5831\u304c\u8868\u793a\u3055\u308c\u305f\u56de\u6570\u3092\u30ab\u30a6\u30f3\u30c8\u3057\u3066\u3044\u307e\u3057\u305f\u3002 Google\u5e83\u544a\u3084Search Console\u306a\u3069\u306e\u300c\u30a4\u30f3\u30d7\u30ec\u30c3\u30b7\u30e7\u30f3\u6570\u300d\u3092\u601d\u3044\u6d6e\u304b\u3079\u3066\u3044\u305f\u3060\u304f\u3068\u3001\u308f\u304b\u308a\u3084\u3059\u3044\u3068\u601d\u3044\u307e\u3059\u3002 \u4e00\u65b9\u3001\u65b0\u3057\u3044\u6307\u6a19\u3067\u306f\u3001\u81ea\u793e\u306eGoogle\u30d3\u30b8\u30cd\u30b9\u30d7\u30ed\u30d5\u30a3\u30fc\u30eb\u3092\u30af\u30ea\u30c3\u30af\u3057\u3066\u8a73\u7d30\u60c5\u5831\u304c\u898b\u3089\u308c\u305f\u6570\u304c\u8a08\u6e2c\u3055\u308c\u308b\u3088\u3046\u306b\u306a\u3063\u3066\u3044\u307e\u3059\u3002 Google\u5e83\u544a\u3084Search Console\u306a\u3069\u306e\u300c\u30af\u30ea\u30c3\u30af\u6570\u300d\u3068\u8fd1\u3044\u30ab\u30a6\u30f3\u30c8\u65b9\u6cd5\u306b\u5909\u308f\u308a\u3001\u81ea\u793e\u306e\u30d3\u30b8\u30cd\u30b9\u30d7\u30ed\u30d5\u30a3\u30fc\u30eb\u3092\u610f\u8b58\u7684\u306b\u898b\u305f\u30e6\u30fc\u30b6\u30fc\u306b\u9650\u3063\u305f\u6570\u5024\u304c\u78ba\u8a8d\u3067\u304d\u308b\u3088\u3046\u306b\u306a\u308a\u307e\u3059\u3002 \u2462\u540c\u4e00\u30e6\u30fc\u30b6\u30fc\u306e\u91cd\u8907\u30a2\u30af\u30bb\u30b9\u304c\u30ab\u30a6\u30f3\u30c8\u3055\u308c\u306a\u304f\u306a\u308a\u307e\u3059 \u300c\u30d7\u30ed\u30d5\u30a3\u30fc\u30eb\u3092\u95b2\u89a7\u3057\u305f\u30e6\u30fc\u30b6\u30fc\u6570\u300d\u3067\u8868\u793a\u3055\u308c\u308b\u6570\u5024\u304c\u30e6\u30cb\u30fc\u30af\u30e6\u30fc\u30b6\u30fc\u6570\u306b\u306a\u308a\u3001\u3088\u308a\u5b9f\u614b\u306b\u3042\u3063\u305f\u6570\u5024\u3092\u78ba\u8a8d\u3067\u304d\u308b\u3088\u3046\u306b\u306a\u308a\u307e\u3059\u3002 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